MAM
Leo Burnett bags creative duties of ‘Bombay Mirror’
MUMBAI: Bombay Mirror, the latest offering from the Times Group stable, has awarded its creative duties to Leo Burnett. The campaign for the publication, which is slated to hit the stands on 30 May, broke today.
Interestingly, Leo Burnett was invited to handle the account and there was no pitch process or screening that took place.
Speaking to Indiantelevision.com, an overjoyed Leo Burnett national creative director KV Sridhar says, “This is our first big publication client and it makes for a huge visibility account. The newspaper market is the new aggressive category and in advertising terms, this will give agencies a very good canvas to do some cutting edge work”.
The agency is currently also working on a TVC as one facet of a wider multi-media campaign.
It is worth noting here that the creative duties for the news channel from the Times stable were also awarded to Leo Burnett earlier this year.
Says The Times of India brand director Rahul Kansal, “Leo Burnett is an excellent combination of creative and strategic ability. Also, being a media company we have a good understanding of the credentials of various agencies, and Leo Burnett was definitely one that stood apart.”
When queried about the account size, Kansal pointed out that it was very difficult to comment on that considering they themselves were a media company and hence a lot the media vehicles in use would be their own. Also, with the shift to fee based accounts, he said that the calculations were very complex.
The media duties for Bombay Mirror will be handled by the Times group itself in-house.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
