MAM
Leo Activation bags two accounts down south
MUMBAI: Leo Activation, Leo Burnett’s integrated communications division, has added two major accounts to its kitty, both of which are down South.
The 49th All India Congress of Obstetrics and Gynecology 2006 (AICOG 2006) has entrusted its entire event organisation and brand associations to Leo Activation. The Congress will be held in Kerala in January 2006 under the motto ‘Save the mother, save generations’.
“This is a major and prestigious account for us, as it is the biggest gathering of obstetrics and gynecology professionals in the country. The sheer size of it makes it a huge challenge – the organising committee expects a record attendance this time. But it is also a great opportunity for some exciting brand associations and representations. We have already partnered with healthcare major Dialog India,” says Leo Activation Mumbai head Sujit Nair.
Leo Activation has already started work on the account and will be setting up a team in Kochi, completely dedicated to this project.
Leo Activation is also scheduled to co-host Miss Kerala 2005 with Impresario. Miss Kerala is an annual pageant that boasts of huge popularity down South. This is part of Leo Activation’s strategy to identify local events and properties and connect national brands with them ensuring a larger consumer connect for national brands in the local market. Keeping this objective in mind, Leo Activation has tied up with Parachute Advanced hair oil as the title for this event.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
