Ad Campaigns
Lenskart rolls out a TVC on its new collection “Unbreakables”
Mumbai: Lenskart is launching a quirky new TV campaign to introduce its latest collection, Unbreakables, designed specifically for kids. This innovative range of eyewear is crafted to withstand the rough-and-tumble lifestyle of kids, offering a practical solution for parents worried about frequent damage to their children’s glasses.
The TVC opens with girls playfully pushing a shopping trolley down the stairs. Just as the girl inside the trolley seems about to fall, the frame freezes and she turns to the camera saying, “Ab mera daant tootenge… magar chashma nahi.” The scene cuts to the floor where her glasses land – completely unscathed showcasing not even the most daring stunts – will break these unbreakable frames.
From twisting to bending, these frames are durable enough to survive the daily adventures of childhood, while staying comfortable and lightweight. Available in a variety of playful colours and designs, Unbreakables offer both style and functionality. They are perfect for children who need eyewear that provides superior protection and a long-lasting fit, no matter the situation.
“We believe eyewear should go beyond vision correction to become a statement of confidence and style,” said Lenskart co-founder Ramneek Khurana. Perfect for kids, these frames are not only built to last but also offer stylish designs that cater to every young taste. With the Unbreakables, Lenskart combines function and fashion, delivering eyewear that stands up to life’s adventures while looking great.”
Unbreakables by Hooper is now available across all Lenskart stores in India as well as online via the Lenskart website.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
