Brands
Lenskart launches Shunya eyewear collection with five-day live music showcase
Ten artists will perform across five evenings as Lenskart brings Shunya to life
MUMBAI: Lenskart is putting a new spin on Indian-inspired eyewear, pairing its latest collection with a live musical showcase. The eyewear brand has introduced Shunya, a musically inspired collection under Indian Accents, its family of collections celebrating Indian culture and heritage.
To mark the launch, Lenskart is bringing together 10 artists for five evenings of live performances as part of Lenskart Live: Sounds of Shunya.
The performances will stream exclusively on the Lenskart app from 8 to 12 October, with each session scheduled between 7 pm and 8 pm.
The initiative extends the Shunya collection beyond eyewear, using music as a way to explore the creative inspiration behind the range. Rather than treating the launch as a conventional product showcase, Lenskart is positioning the collection within a wider cultural and entertainment experience.
Shunya sits within Indian Accents, Lenskart’s portfolio of collections that draws on elements of Indian culture and heritage. The new range takes its creative cues from music, bringing the two categories together through the collection and its accompanying live programme.
With five consecutive evenings of performances, Sounds of Shunya gives the campaign a digital entertainment layer while creating a dedicated platform for the participating artists.
The live showcase will be available exclusively through the Lenskart app, giving audiences a single destination to watch the performances during the five-day run.
The campaign combines product, music and culture in one launch, allowing Lenskart to build the Shunya story beyond the frames themselves and turn a new eyewear collection into a broader cultural experience.
