Ad Campaigns
Lenskart launches Hooper Creatr: Customisable eyewear for kids’ comfort
Mumbai: Lenskart introduces Hooper Creatr, a customisable eyewear collection crafted to let kids express their style while prioritising comfort and eye health. Specifically designed for young, active wearers, Hooper Creatr turns glasses into a canvas for creativity, providing fully customizable frames to meet children’s unique personalities and preferences.
Hooper Creatr frames allow kids to choose every detail, from adjustable temple tips and interchangeable nose pads to durable Flexi hinges. Built with soft, cushioned nose pads, these frames ensure a snug, all-day fit, making them as practical as they are fun. With children’s myopia on the rise, the collection also supports myopia-control lenses, offering a functional solution that prioritises eye health without compromising on style.
Lenskart, founder & CEO, Peyush Bansal explained the personal inspiration behind Hooper Creatr, saying, “As a parent, I know how important it is to make eyewear both practical and enjoyable for kids. Hooper Creatr is a project very close to my heart because it’s not just about vision correction—it’s about giving children the opportunity to express themselves through their glasses. We’ve designed Hooper Creatr to grow with kids, ensuring that their frames are not only comfortable today but also supportive of their eye health in the long run as they manage myopia.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
