Brands
Lenskart launches French eyewear brand Le Petit Lunetier in India
Mumbai: The brand is the first international addition to Lenskart’s umbrella and strengthens Lenskart’s positioning in the premium eyewear segment.
Lenskart has launched the upcoming French eyewear brand, Le Petit Lunetier, as an exclusive partner in the Indian market. The launch marks the first international addition to Lenskart’s umbrella and follows an equity investment in September 2023 by Neso Brands, a Singapore-based house of brands specialising in eyewear and part of the Lenskart Group.
Founded in 2015 by former Google executive Jérémie Encaoua and optician Elie Attias, Le Petit Lunetier is an upcoming Paris-based, omni-channel eyewear brand that offers fashionable and iconic designs in high quality. The brand has experienced strong growth in recent years thanks to successful store network expansion and a robust social media following (e.g., over 200,000 followers on Instagram). Given Indian consumers’ evolving desires towards global on-trend fashion, the launch reflects Lenskart’s ongoing commitment to catering to these growing needs by providing consumers access to emerging international brands and designs, straight to their doorstep.
Le Petit Lunetier promises sophistication in every frame, with statement designs crafted out of material ranging from glossy acetates, sleek stainless steel to innovative hybrid materials. With a captivating array of elegant colours ranging from clear crystal to deep blacks and chic demis, there’s something to suit every style preference.
The brand’s frames are designed in Paris and meticulously crafted to the highest standards, ensuring both durability and comfort with every wear. Whether you’re navigating the bustling streets of Mumbai or lounging in a quaint café in Paris, they will be your faithful companion, effortlessly blending style and luxury.
“We are excited to be the exclusive partner for Le Petit Lunetier in India. This launch represents a significant step ahead in offering unparalleled choices to consumers in the eyewear industry,” said Lenskart CEO and co-founder Peyush Bansal. “Le Petit Lunetier’s up-and-coming brand status and design expertise, coupled with Lenskart’s extensive distribution network and deep understanding of the Indian consumer, together create a powerful synergy for us to cater to a fashion-forward audience seeking globally-inspired eyewear.”
Le Petit Lunetier co-founder Jérémie Encaoua commented: “We are very excited to enter the Indian market with Lenskart as a strategic partner and introduce our brand to the Indian consumer. This launch will move us one step closer to achieving our global expansion goals beyond our core markets.”
Le Petit Lunetier is now available across 50 Lenskart stores in India as well as online via the Lenskart website.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
