Brands
Lenskart associates with Vikrant Massey as the face of their new collection Matte Essentials
Mumbai: Lenskart, one of the leading eyewear brands in India has associated with Vikrant Massey for their latest Matte Essentials collection under Lenskart AIR. Known for his ability to portray a wide range of characters, Vikrant continues to prove his versatility as an actor and the collection is no different! Always one step ahead in terms of keeping us hooked with their diverse range of eyewear, the brand has taken a big leap into the fashion Landscape. With such collaborations, the brand aims to lead and cement its place in the space of fashion and bring forward its trend-specific offerings.
Massey exudes confidence and authenticity which aligns perfectly with the brand’s core values. His innate charm and popularity amongst diverse demographics makes him a natural fit to be the face of Lenskart’s new collection.
With Matte Essentials, discover eyewear that embraces the essence of modern minimalism and redefines style. Crafted with precision and attention to detail, this collection is designed to elevate your eyewear experience like never before. Light, minimal, and modern, this collection is designed for those who appreciate the beauty of simplicity and do not want to compromise on style at the same time.
One of the standout features of the Matte Essentials collection is the revolutionary TR90 frame. These incredibly lightweight, yet incredibly durable frames redefine comfort by easily adapting to your lifestyle. Whether you’re on the go or spending long hours at work, the TR90 frame keeps you weightless so you can focus on what matters most. Adding a touch of sophistication, the collection showcases a palette of pastel colours. Featuring a sleek matte finish, each frame exudes contemporary allure. With its matte finish, the Matte Essentials collection effortlessly blends into any setting, making it suitable for both formal and casual occasions.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
