Ad Campaigns
Lenovo India launches new campaign for Cricket World Cup 2023
Mumbai: Lenovo, the global technology powerhouse has announced the launch of a new brand campaign featuring Lenovo’s range of products. As the anticipation for the ICC Men’s Cricket World Cup 2023 reaches soaring heights in India, Lenovo’s campaign leverages the unwavering passion of Indian cricket fans, gaming enthusiasts, young professionals, and students through ads set within the world cup context.
Lenovo ranks as the number one trusted brand in India in the category of tablets, in TRA’s 2023 Brand Trust Report. Lenovo also holds a dominant second position in terms of market share* in the consumer laptop category. As such, the campaign aims to integrate all of Lenovo’s consumer portfolios – Legion, Yoga, IdeaPad and establish Lenovo as a leading and innovative technology brand in consumer minds. The campaign slogan “You’ll wish everything was a Lenovo” highlights Lenovo’s cutting-edge technology and how it enables people looking for great specs, high performance, durability and security. The campaign is designed to establish Lenovo’s strong position in the market by leveraging its growing market share and reinforcing its presence in the premium segment.
The campaign is based on the idea that once you experience great technology, you start expecting it everywhere. This campaign highlights Lenovo’s advanced technology, which is deeply ingrained in users’ minds, so they look for it in everything, including features like smart login with infrared camera, multitasking with four adjustable screens, and high-performance cooling with Lenovo Coldfront Technology.
“Our brand campaign showcases Lenovo’s commitment to innovation and technology and highlights its wide range of consumer products and services that are custom-designed for versatile users,” said Lenovo India marketing director Chandrika Jain. “We believe that the World Cup is the perfect platform to connect with millions of Indian consumers who are passionate about cricket and technology. The campaign will position Lenovo’s seamless tech prowess in everything that consumers demand every day”.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
