Brands
Lenexis Foodworks appoints Arvind R P as CEO to lead next growth phase
Former McDonald’s India leader to scale QSR brands and expand footprint
MUMBAI: Lenexis Foodworks has appointed Arvind R P as chief executive officer, bringing in a seasoned consumer business leader to steer its next phase of expansion.
Arvind joins the company with over 25 years of experience across quick service restaurants, FMCG, beauty, fashion and automotive sectors. Most recently, he served as chief business officer (south) at McDonald’s India, where he played a key role in driving growth and strengthening brand strategy.
At Lenexis Foodworks, Arvind will focus on scaling the company’s portfolio, which includes Chinese Wok, Big Bowl and The Momo Co.. The company currently operates over 260 outlets and is targeting an ambitious expansion to 500 stores by 2028.
The appointment comes at a time when Lenexis is doubling down on operational excellence and digital-led growth, while strengthening its position in key categories such as desi Chinese cuisine, bowl-format dining and the fast-growing momo segment.
Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “We are delighted to welcome Arvind at a pivotal stage in our journey. His experience in building consumer businesses and driving P&L growth will be invaluable as we scale our brands and sharpen execution.”
Sharing his outlook, Arvind R P said, “Lenexis Foodworks has built a strong foundation with a portfolio of distinctive brands. I am excited to join at this stage and help accelerate growth while building a future-ready QSR platform.”
Known for leading large-scale transformations and building high-performance teams, Arvind is expected to play a central role in strengthening the company’s operating backbone and expanding its national footprint.
As competition intensifies in India’s fast-evolving QSR market, Lenexis Foodworks is betting on experienced leadership and sharper execution to turn its growth ambitions into scale.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
