Brands
LenDenClub ropes in Hardik Pandya as brand ambassador to generate investor awareness
Mumbai: India’s Peer-to-Peer (P2P) platform, LenDenClub, has announced that it collaborated with Team India all-rounder cricketer Hardik Pandya as its brand ambassador. The new association will be promoted with an integrated marketing campaign. The association aims to create awareness among new-age investors to invest in P2P lending that is hassle-free and offers high returns compared to traditional asset classes.
As a part of this association, Hardik will collaborate with LenDenClub to portray the brand’s fundamental values, speaking directly with the customers with critical messages about the importance of investing in the right asset class. Pandya’s resilient personality has always delivered high returns on the ground, just as LenDenClub offers the same to its investors in the new-age Peer-to-Peer lending platform. Despite his different choices, they have consistently given him an edge above the rest. The all-rounder will display LenDenClub’s core values of knowledge, trust, & authenticity.
LenDenClub’s brand credibility is bolstered by its association Pandya, who embodies the same sentiments on the field as the brand does with its investors.
Speaking on the association, LenDenClub co-founder & CEO Bhavin Patel said, ‘As a company, we have constantly been evolving to provide the best returns to our customers that transcend from understanding the customer sentiments to creating developments that encourage investing in P2P lending. We wanted to team up with someone who can resonate with LenDenClub as a brand. Having an all-rounder like Hardik on board will help us enhance our vision of ‘maximum returns and mitigate risk’ since he is not just an international sports icon, but also an inspiration to many who delivered on occasion when required.
His different choices have paid off handsomely throughout his life. Regarding investing, Hardik’s choice of a non-traditional asset class, such as LenDenClub’s FMPP (a pioneering Peer-to-Peer investment solution powered by cutting-edge Artificial Intelligence and Machine Learning), will motivate many new-age investors to follow suit. I am sure that our 2.5 million investor users will be able to resonate with Hardik’s brand personality as they also made a different choice when they decided to invest with LenDenClub.
Pandya’s mass appeal & forward-thinking approach makes him a perfect fit for the brand. A global icon like Hardik Pandya will get us broader recognition and complement our brand positioning and plans.”
RBI-approved NBFC-P2P Innofin Solutions Pvt. Ltd., owns and operates LenDenClub’s FMPP and is powered by cutting-edge technologies such as Artificial Intelligence and Machine Learning that hyper-diversifies investments into a vast pool of borrowers, mitigating the risk and maintaining the stability of returns. With more than $1.5 billion worth of loan origination and having around 10 million users, LenDenClub is targeting to double up their active user base through this brand association.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
