Ad Campaigns
LenDenClub partners with Hardik Pandya to launch an investment campaign
Mumbai: LenDenClub, India’s Peer-to-Peer lending platform has launched a new campaign with its brand ambassador Hardik Pandya. The new campaign named ‘Invest like Hardik’ by LenDenClub emphasises new-age investors to invest in P2P lending that is hassle-free and offers high returns compared to traditional asset classes.
The new campaign aims to create awareness among investors to invest in new-age investment avenues like Peer-to-Peer lending, which is convenient and enables the investor to earn high returns while being non-market linked. The campaign anchored by Pandya underlines the messaging of being audacious and fulfilling your dreams by choosing the right investment class.
The campaign features Pandya as the protagonist engaging in amusing banter with the audience to showcase the benefits of investing in Peer-to-Peer lending while highlighting the industry-best product offerings of LenDenClub. The film displays various attributes of Hardik that have a direct correlation with his choices. The choice of having the tattoos he wants, maintaining a healthy lifestyle while being the life of the party, being disciplined at all times and finally improvising in the middle of the pitch – every sequence has been designed to bring alive the fearless story.
With Pandya’s affiliation with the world of cricket, the brand intends to entice people from all genres, for instance, users who have an affinity towards investing in various financial instruments, salaried individuals, novice investors, entrepreneurs and investors. Besides, it also aims to bank big on the mass appeal of Hardik among cricket enthusiasts.
Pandya after celebrating his big win on the ground said, ‘Meri choices hamesha se hi different rahi hain.’ The campaign aims to quickly connect with audiences while riding on the different attributes of the cricketer. While building a unique appeal among audiences, the campaign seeks to enhance trust in investing while displaying the ease and simplicity of investing in Peer-to-Peer lending with LenDenClub.
With a lucid montage of stills and snippets featuring the ace cricketer, rocking background music, and a straightforward statement, the brand manages to make a mark as subtle and as powerful as the cricketer’s stint in sports.
LenDenClub co-founder & CEO Bhavin Patel said, “As a company, we have constantly been evolving to provide the best returns to our customers that transcend from understanding the customer sentiments to creating developments that encourage investing in P2P lending. With this alliance, we aim to raise attention to Peer-to Peer (P2P) Lending.
The campaign ties back beautifully to our brand and what it stands for whilst showcasing how to avail simple and hassle-hassle-free investing through LenDenClub. Considering Cricket has always been more than just a sport in India, launching this campaign with Hardik Pandya further reiterates our resolve for mass appeal. I am sure that our two million investors will be able to resonate with Hardik’s brand personality as they also made a different choice when they decided to invest with LenDenClub.
In keeping with Hardik’s vivacious persona, the script, the treatment, the rap song treatment of the background score – all were consciously crafted to be peppy, fast-paced, fun and in-your-face bold. LenDenClub intends to be fearless just like Hardik. And it works. Just like Hardik’s non-traditional, unique choices.”
Kandid Kanvass business lead Roneeta Ghosh believed that, ”LenDenClub is a pioneer in the fintech sector, a cutting edge P2P platform – ideal for today’s new-age, modern investors. While deciding on the brand ambassador we felt we needed a dynamic and iconic personality like Hardik Pandya who is perfectly placed to be able to inspire today’s young India and be the most credible face for the brand. People both look up to him and respect him for creating his own unique path, something that aligns with LenDenClub’s intentions.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
