Ad Campaigns
Lemma and Digital OOH media owners team up to pay tribute to India’s brave hearts on Independence Day.
Mumbai: As the nation celebrated Independence Day, Lemma, an omnichannel SSP for emerging media, along with its screen partners unveiled an extraordinary initiative that exemplifies patriotism and pays homage to the heroes of India.
In a remarkable display of solidarity, 2000+ DOOH screens, strategically positioned across the country, served as a canvas of respect and gratitude, conveying a heartfelt tribute to the valiant souls who have laid down their lives for India. Drawing inspiration from the ‘Meri Maati, Mera Desh’ campaign, Lemma led an initiative reflecting the DOOH industry’s unity and enthusiasm through artistic visuals portraying India’s heroes across various central armed police forces. These thoughtfully curated visuals feature the brave individuals who dedicated themselves to safeguarding the nation.
Support from screen partners, including Adonmo , Armour Digital OOH, A3charge, Alakh Advertising & Publicity, All about outdoor, Bell plus media, Eremedium, Futek, Prefect Solutions, Prooh Technologies, Raya Media, Wallap Advertising, Zen Media was swift as they readily embraced the initiative, offering their screens to honour the Bravehearts and play a pivotal role in furthering this noble cause.
Commenting on the campaign, Lemma founder & CEO Gulab Patil said, “Lemma and its media owners are proud to stand together, demonstrating our unwavering commitment to honour the heroes of our beloved nation. Our DOOH screens transformed into windows of remembrance and gratitude, commemorating the sacrifices of our brave soldiers and inspiring unity among citizens.”
As the nation celebrated the culmination of Azadi ka Amrit Mahotsav, this campaign stood as a modest yet heartfelt endeavour by the DOOH industry to contribute to this momentous occasion, paying tribute to the heroes who embody the spirit of our nation.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
