Ad Campaigns
Legrand India & Liqvd Asia say #ComeHometoPujo
MUMBAI: Legrand India and Liqvd ASIA partnered to bring vibrancy associated with Pujo for people living outside their home town.
Legrand India, an electrical and digital infrastructures company along with its digital partners Liqvd Asia, plans to create a real-time experience for the citizens around the country and elsewhere. Building on the excitement around the Pujo and allowing the people away from their hometown feel the pulse of the Pujo, the company has created an online destination — http://www.comehometopujo.com/ dedicated to festive happenings.
The agency created an Instagram account ComeHomeToPujo which functions just like a regular website. It has 6 image tabs displaying the different aspects of Pujo, like a virtual library. Clicking on a category leads to the pictures within the category), all of which have their own Instagram accounts. Like Legrand_pandals, Legrand_Food, Legrand_Moments, Legrand_Pujo, Legrand_idols and Legrand_Colourred The tagging feature on the app has been used to enable easy navigation and involvement from their users — https://www.instagram.com/comehometopujo/
“We wanted to create something really cool. And then, we noticed similarities between Instagram tags and website links. And then was ComeHomeToPujo Instragram introduced. The account makes use of Instagram’s tagging features and grid structure in an unconventional way to simulate a website,” said Liqvd Asia MD Arnab Mitra.
The campaign also includes a photography contest as the country is slowly decking up for DurgaPujo. The contest is open for fervent and passionate photographers to capture the spirit of pujo through their eyes.
Legrand India has been associating themselves with DurgaPujo pandels in Kolkata for almost a decade now. Last year #ComeHomeToPujo campaign generated prodigious response receiving over 1000 entries. This campaign helped citizens from far-flung regions connecting themselves with their favourite festival. Taking a cue from the popularity last year, Legrand has made this year’s campaign bigger and better by expanding the reach of the campaign.
To make this experience unique, the company will organise Flash Mobs which will be performed at 20 different locations starting from Soshthi (The sixth day of Durga Puja).
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
