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Legends League Cricket locks LNJ Bhilwara Group’s ‘Bhilwara Kings’ as the fourth team
Mumbai: Legends League Cricket has onboarded LNJ Bhilwara Group as the fourth franchise in the league for this season. From textiles and fashion to EV batteries, this company is making the grand transition into the sports business with this investment.
Adani Group, GMR Group, and Manipal Education and Medical Group (MEMG) have already acquired franchises in the Legends League Cricket recently.
The league, which is being played in India for the first time, is dedicated to the 75th anniversary celebration of Indian Independence and is being held in India from 16 September. The upcoming edition of the league will have four teams playing from 16 September to 8 October 2022 in six cities.
The league will be played at the Eden Gardens in Kolkata, followed by Lucknow, New Delhi, Cuttack, and Jodhpur.
Legends League Cricket founder and chairman Vivek Khushalani said, “We welcome Riju Jhunjhunwala of the LNJ Bhilwara group to be part of the Legends League Cricket. When we went to him with this idea, his enthusiasm was such that we knew that he was going to be part of our team. We are glad that he finally decided, and I thank him once again for all the support.”
The $1.2 billion LNJ Bhilwara Group is known for its apparel and garments. It recently diversified into EV batteries.
LNJ Bhilwara Group chairman Riju Jhunjhunwala said, “No sport can ever claim the love and popularity cricket has in our country. I am proud to be part of Legend’s clan, which has a religion-like fan following. In my career, I have watched so many cricketers, but this is a different feeling altogether to be part of the game. I am really looking forward to this season and many more of them.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
