Brands
LeEco’s Le Max2 outshines Samsung Galaxy S7 & iPhone 6s Plus with CDLA technology
MUMBAI: LeEco’s second generation Superphone, Le Max2 has created substantial buzz in the smartphone industry in India, leaving its competitors far behind. Powered by unmatched specs, sublime aesthetics besides pioneering technology that is futuristic, Le Max2 has a definitive edge against Samsung’s Galaxy S7 and iPhone 6s Plus.
In a fast-paced world where people are 24*7 glued to their smartphones viewing content in some form or the other, a common scenario faced by most people is how they get an enriching experience. With the growth in content consumption on-the-go, millennials demand that the overall video experience on their smartphones is well complemented with the audio. Therefore, not only how content is viewed but also heard on a smartphone becomes critical from a consumer perspective and an area that most smartphone manufacturers have not shifted their focus on. So, here’s LeEco’s Le Max2 that boasts the company’s proprietary and world’s first Continual Digital Lossless Audio (CDLA) technology, which LeEco says enables users to experience digital lossless audio.
What gives Le Max2 a clear edge as compared to Samsung’s Galaxy S7 and iPhone 6s Plus are its superlative specs, one of them being its pioneering CDLA technology. In its second generation Superphone, LeEco has ditched the 3.5mm audio jack, and has instead opted for a USB Type-C port. The new CDLA music standard is all set to redefine the audio experience in smartphones with its breakthrough technology and intelligence.
As competition surges in the smartphone industry, it becomes imperative for phone manufacturers to offer a distinct benefit proposition to users, but minus the hefty premiums that are usually attached to such unique features. Keeping this in mind, players like LeEco have taken impressive steps to ensure that their second generation Superphone Le Max2 that offers users an unmatched audio experience.
An apple-to-apple comparison also shows that Le Max2 wins hands down when it comes to its display and camera quality and storage capacity, in addition to flaunting the Type-C port. Le Max2 also sports a powerful 21-megapixel rear and 8-megapixel front camera, supports PDAF, optical image stabilization (OIS) and has 4K video recording capabilities, way ahead of its peers
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
