Ad Campaigns
LeEco first ever TV campaign highlights unique features of its Superphones
NEW DELHI: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.
“We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that Millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem.”, said LeEco India Vice President Marketing Communications, Smart Electronics Business Manish Aggarwal.
The TVC has been conceptualized and created by J Walter Thompson India, one of India’s leading Advertising agencies in India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on 10 August 2016 across 60+ channels.
JWT Bangalore Managing Partner Joy Chauhan said: “Today’s youth is constantly living intomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is the King and the youth its biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future”.
The TVC showcases some distinct features of Le 2 and Le Max2. Both Superphones pioneer the industry first CDLA (Continual Digital Lossless Audio) Standard and come with USB Type-C audio port, clearly demonstrated in the TVC. It also illustrates how users can immerse themselves in an ultimate experience that the ecosystem enabled superphones offer them.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
