MAM
LeEco appoints Divya Dixit as director content marketing for India; will launch VOD platform in FY 2016
MUMBAI: The global internet and technology conglomerate LeEco also called as the Netflix of China for its content eco-system has appointed Divya Dixit as its new director of content marketing for India. Dixit will be based in Mumbai. In her new role, she will look after the global content platform in digital space and will work towards building the brand’s presence stronger in India. Dixit was unavailable for comment.
The company will focus on embedded content for TV and mobile phones and will also launch its own direct content platform in this financial year. For this new platform, the internet and technology organization will acquire content as well as produce substantial hours of original content for its audience.
In January this year, the company had tied-up with Eros Now for video-on-demand (VOD) and YuppTV for TV content streaming. While its partnership with Yupp TV will give its users access to YuppTV’s catalogue of live TV channels, the deal with Eros Now will allow the on-the-go users to watch Bollywood content and regional movies on LeEco phones.
It has now renewed its exclusive partnership with Flipkart for the launch of its next phone in India. An agreement to this effect was signed yesterday by LeEco India COO smart electronic business Atul Jain and Flipkart VP business Anil Goteti.
The international firm headquartered in Beijing has already set up a service office in Delhi while its content division will be based in Mumbai. The company’s technical office is based in Bangalore. All the executives in the top management from India will report to the senior management in Beijing. The company is undergoing restructuring inform sources.
Earlier, the company had launched two smart phones in India, Le 1s and Le Max, which were available exclusively on Flipkart. With a record of bringing path breaking innovations to the country, the LeFans will see entertainment playing a whole new way and can expect a super announcement on 3 May 2016.
LeEco also launched an all-electric concept on 26 April 2016 that aspires to beat Tesla at its own game. It presented its first self-driving automobile, dubbed LeSEE Super EV, at the Beijing Motor Show and described it as a smart connected electric vehicle.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
