Brands
Lectrix EV launches game-changing LXS G2.0 in Tamil Nadu
Mumbai: Lectrix EV, the electric mobility arm of SAR Group and a pioneering force in sustainable mobility solutions launched LXS G2.0, its new Two-Wheeler EV with 93 game-changing features in Tamil Nadu. The event was held at The Park, Chennai on the 25 of September 2023.
Lectrix LXS G2.0 series is making waves after its launch in Delhi. Within three weeks of their unveiling, 12,000 bookings have been made, marking a remarkable milestone that redefines the future of urban mobility. Lectrix EV is thrilled with this response and is now expanding its presence in the Tamil Nadu market.
Lectrix LXS G2.0 electric scooter is a game-changer in urban mobility, offering as many as 93 features. These scooters come with an impressive array of 29 safety features, 23 smart features, 9 comfort features, and many more. The focus is on providing you with modern, safe, intelligent, and connected mobility.
Lectrix EV MD & CEO K Vijaya Kumar stated, “The LXS G is for the young progressive Indians who need modern, connected, affordable E two-wheelers to navigate through the roads and life. Easy, affordable and clean personal mobility is the key to unlocking progress that the young dynamic India needs now. We want to make it easy and risk-free for the Gen Z and young millennials to shift to electric mobility.”
There are many first-in-class innovations offered at the affordable and competitive price range of Rs one lac where the fulcrum of the EV two-wheeler category resides. This sets the Lectrix scooters apart, providing loads of functionalities, a well-tested and certified platform with MD & CEO-Lectrix EV cutting-edge connected tech.
Enhancing the riding experience are the integrated navigation system, smart safety features, voice assistant, and a robust chassis that has been torture tested for more than 2.6 lac km.
But it’s not only the hardware capabilities that stand out but also the smart connected features. The LXS G vehicles will accept updates over the air. Overall, all these elements will elevate the joy and convenience of riding to unprecedented levels.
The products offer tech-based facilities such as auto-indicators, smart ignition, helmet warning, vehicle diagnostics, ride statistics, remote seat operating via mobile app, anti-theft mechanism, and helmet warning amongst many other tech-based features that are not present in the available EVs in the industry.
K Vijaya Kumar added, “The LXS G scooters have 93 game-changing features targeting the youth. The Indian Gen Z needs a well-connected vehicle that comes with tech features like smart navigation, first-in-class auto-indicators, over-the-air updates, find-my-vehicle, emergency SOS buttons etc. The youthful sleek design and vibrant colours are icing on the cake.”
The LXS G scooters are available Pan-India at the brand’s dealership partners and the brand aims to expand this network and availability with 100 cities/dealerships pan-India.
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
