Brands
Leader Batteries signs Ajay Devgn as brand ambassador
NEW DELHI: Pilot Industries has signed Ajay Devgan as the face of its brand Leader Batteries. With this association, Leader Batteries aims to strengthen its pan-India brand presence and also wants to expand its communication from businesses to consumers at large.
Pilot Group of Industries managing director Sanjeev Aggarwal said, “We are elated to announce this association with Mr Ajay Devgan as an endorsing face of Leader Batteries. He embodies everything our brand stands for – a perfect amalgamation of power, performance, quality, durability and reliability.”
“A Made-In-India brand like Leader Batteries would be a perfect fit with my priorities. With their products that match global standards and energy efficient solutions, I am confident that the brand will receive positive response from all corners of the country,” Devgn said.
Brands
JioStar pushes HD viewing as default for IPL with Watch on HD campaign
New campaign highlights how younger viewers are driving HD adoption at home
MUMBAI:JioStar is making a clear pitch to cricket fans: if you are watching the Indian Premier League, it might as well be in high definition. The media giant has rolled out its latest Watch on HD campaign, positioning HD viewing not as a luxury but as the new normal for IPL audiences on linear television.
At the heart of the campaign is a light, relatable film set in a typical Indian household. It flips the script on tech adoption, showing a young boy questioning his parents for watching a match in standard definition before switching it to Star Sports HD himself. The message is simple and sharp: even kids know HD is the way to go.
The campaign taps into a broader behavioural shift. Younger viewers are increasingly influencing how families consume content, from streaming habits to display quality. In this case, they are nudging households toward better picture clarity and a more immersive sports experience.
Built around the idea that “even children know the real IPL experience is on HD,” the campaign reflects how deeply HD has embedded itself into everyday viewing. For fans, especially during high-stakes matches, sharper visuals and finer details are no longer optional extras but part of the core experience.
A spokesperson from JioStar said the aim is to mirror how audiences already engage with content today, where HD is widely accessible and easy to adopt. The focus, they added, is on ensuring viewers do not miss the nuances of the game, from a perfectly timed cover drive to the emotion on a player’s face.
With IPL continuing to dominate as one of India’s biggest shared viewing events, JioStar’s campaign underlines a broader industry push: elevate the baseline experience. As HD penetration grows across markets, the company is betting that clearer screens will translate into stronger viewer loyalty and engagement.
In a tournament built on spectacle, JioStar is making its stance clear. For IPL fans, HD is no longer the upgrade. It is the expectation.
