Ad Campaigns
Leader Batteries ropes in Ajay Devgan for new campaign
Mumbai: Leader Batteries, a part of the Pilot Industry group has launched a new brand campaign announcing the new avatar Leader 2.0 to strengthen its pan India presence. The campaign features brand ambassador Ajay Devgn who showcasing the brand’s values of ‘performance, commitment, innovation, and trust.’
“We are excited to announce the new transformed version of Leader Batteries -Leader 2.0 with this new campaign. We are charting new skies, setting ambitious milestones, and paving our growth trajectory with the all-new Leader 2.0,” said Pilot Group of Companies MD Sanjeev Aggarwal said. “There is no one better than Ajay Devgn to showcase what our brand stands for – a perfect amalgamation of Power, Performance, Commitment, Innovation, and Trust”.
Leader Batteries director Chetan Ranjan said the campaign comes at an opportune time when we the Company is expanding our network with our innovative product range. “We truly believe a leader like Ajay Devgn will help us establish a better connect with our consumers,” added Ranjan.
The company has expanded its entire product range, features, and offerings in the Inverter, E-rickshaw, and Solar Battery segment. The innovative products feature higher backup, longer life, and an ultra-low maintenance cost, it stated further. The brand has also introduced 12X7 service on the entire range of its products.
“Leader 2.0, a Made-In-India brand, in its new avatar is all about things that matter to me personally. With their products that match global standards and energy-efficient solutions, I am confident that they will be able to meet consumer needs in India,” brand ambassador Ajay Devgn said.
The campaign was developed by Offbeet Media Group. “We have a long-standing partnership with Leader Batteries that have helped us understand the brand and its ethos. Keeping the brand ethos in mind, our talent, production, creative and digital teams developed the campaign with superstar Ajay Devgn at the heart of it,” said Offbeet Media Group founder Jaideep Singh.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
