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Lays launches new cricket based campaign – ‘Ghar Banao Stadium’
BENGALURU: After launching the ‘Lay‘s Flavour Team‘ campaign this cricket season, Pepsico‘s potato chip brand Lay‘s announced an all new campaign based on its consumers‘ cricket watching moments – ‘Ghar Banao Stadium‘ (GBS). The campaign is accompanied by a TVC that will be on air till 7 July 2013.
With GBS, Lay‘s says that it is attempting to establish its recently enhanced range of six flavours with two new recent additions of ‘Chile Limon‘ and ‘French Salt n Cracked Pepper‘.
A 50 day long consumer engagement campaign, the brand claims that GBS brings the cricket stadium closer home and gives consumers a chance to get a timeout with three cricket celebs from the Lay‘s Flavour Team- Indian cricketer Rohit Sharma, commentator Ravi Shastri and umpire Billy Bowden.
As part of this campaign, consumers need to SMS a four digit promo code behind the Lay‘s pack. Three winners along with their friends get a chance to meet the celeb trio at the end of the campaign. Lay‘s will also announce one winner everyday who will get One Lakh rupees as the daily prize.
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