MAM
Lay’s joins hands with leading brands to thank #heartwork of unsung heroes
NEW DELHI: Earlier this month, LAY’S, one of India’s leading potato chip brands, launched a campaign to express gratitude towards the unsung heroes of India who have brought joy to millions even in these challenging times. Aptly titled #HEARTWORK, the ongoing campaign is a heartfelt, emotional ode to heroes such as farmers, retailers, truck drivers and many more who are working relentlessly against all odds bringing joy to millions of consumers across the country.
Taking this campaign forward, LAY’S aimed to mobilise partners across the industry to pay a tribute to these unsung heroes who have worked tirelessly to bring joy to millions of consumers in India. The idea was to bring the industry together to express gratitude towards these heroes for their continued hard work in the challenging times, which is actually #Heartwork.
To bring this message alive, LAY’S has done a unique, never-seen-before social media engagement with more than 20 loved brands from across the industry to thank the #Heartwork of numerous unsung heroes of India by sharing special virtual branded LAY’S #Heartwork packs on Twitter and Instagram today. These special branded packs feature custom messages thanking the respective brand and the unsung heroes collectively in a fun and quirky manner. The objective is to appreciate and thank the relentless efforts of the many unseen heroes associated with these brands like Flipkart, Tide, Vistara, etc. for their #Heartwork.
PepsiCo India senior director and category head – foods Dilen Gandhi, said, “At the beginning of this month, we launched a campaign – #Heartwork to thank farmers, truck drivers, retailers, and many more unsung heroes who have brought joy to millions. Maintaining the chain of gratitude, we reached out to leading companies and brands such as Flipkart, Tide, Vistara, Kia and Cadbury and many more, with a customised virtual pack to express our gratitude for their #Heartwork. At the time when consumers couldn’t step out, the unsung heroes played an essential role in providing products & services every day across the country. Their tireless hard work is indeed Heartwork. We hope this will inspire many more brands join this journey and appreciate these unseen heroes.”
Engaging brands and netizens alike, the activity has created a stir on these leading social media platforms. Brands like Flipkart, Zomato, Dunzo, Swiggy, and Whisper have responded to the unique gesture with heartfelt messages thanking members of the supply chain and LAY’S for their #Heartwork. This camaraderie between the brands not only appealed to the netizens but also showcased the collective efforts of leading brands to give back to the unsung heroes of the country.
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MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
