MAM
Lay’s Cavalcade celebrates cricket mania in New Delhi
New Delhi: With India having a more than a decent chance of making the World Cup Final on Sunday against Australia FMCGs are doing their best to capitalise on the momentum.
Snack brand maker Frito-Lay India has announced that it concluded its weeklong cricket extravaganza with the setting up of a 25 feet long cricket bat in M Block Market at Greater Kailash 1.
This bat has been doing the rounds of different parts of New Delhi as part of the Lay’s cavalcade. Cricket enthusiasts have been signing the bat wishing the Indian cricket team luck for tomorrow’s semi-final encounter against minnows Kenya.
As part of the Lay’s Cricket Road Show, the Lay’s cavalcade visited all the hotspots and high traffic spots in New Delhi from 9 – 15 March. A special thematic float was created for the same on the lines of a cricket stadium complete with a cricket pitch with nets. A large imposing replica of the World Cup was placed right on top of the truck.
An official release informs that interactive games and music added to the mood of cricketing fun and action. In a display of support for Saurav and the boys, fans got their faces painted in the colours of the tricolour.Cricket aficionados tested their wits and skill in Luck Ya Duck and Lagi Bet Quiz.
Frito-Lay India is the manufacturer of snack brands such as Lay’s Potato Chips, Lehar Namkeen, Kurkure and Cheetos fun snacks in India. Its parent company, the $ 11 billion Frito-Lay International is the world’s largest snack food company and is part of the $27 billion PepsiCo Group of Companies.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
