Ad Campaigns
Layers urges men to #DoYourPart, in their latest digital film
Mumbai: Layers, the bed linen brand from Indo Count has launched its latest digital film, #DoYourPart to throw light on how housework has been perceived over years. The film released last week on the occasion of International Women’s Day, showcases a thought-provoking take on how women are seen to be the only ones responsible for household work. And yet, men are placed on a pedestal, even if they share that with the woman.
The campaign was launched with a thematic film, a couple of days before Women’s Day. It was then followed up with three testimonial films with men doing their part in the household work, without making a fuss about it. This digital film, followed up with a set of testimonials makes it clear to all, that household work is equal responsibility of the man and woman of the house.
Indo Count president Rajiv Merchant said, “From olden times, looking after the house has been considered a woman’s responsibility. This is not news to us. However, today, women have entered boardrooms, and led revolutions, standing shoulder-to-shoulder with their male counterparts. We are proud to be part of a progressive society, and we appreciate the strides that women have taken in their own fields. And yet, handling household chores remains a woman’s domain. So, the question remains. Are we truly as liberal as we like to think? This campaign makes us question our pre-set notions.”
Thought Blurb Communications national creative director Renu Somani said that, “Almost all cultures showcase a clear division of labour in terms of breadwinning and caregiving, associated with each gender. But the truth is that while women now share responsibility at the workplace with men, we have not distributed responsibility of the household with her male counterpart. This inequality of perception is what the Layers #DoYourPart campaign brings to light.”
Thought Blurb Communications Group brand solutions director Priyanka Singh shared, “Layers as a brand are always looking for a fresh perspective to lend their voice to. They are willing to push the envelope, as they have done with last year’s Women’s Day campaign as well. This year is no different. With the Layers #DoYourPart campaign, we were aiming to create a subtext to a popular conversation, and thereby bring about a change in thinking.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
