Law & Kenneth to put Renault’s car brands on Indian road

MUMBAI: French car manufacturer Renault has finalised on Law & Kenneth as its creative agency in India.

The account size, according to industry estimates, is Rs 600 million.
 
In a tough multi-agency fight, that saw the likes of Saatchi & Saatchi and Publicis Ambience in the final lap, Renault decided that its brand, looking for an independent identity in India after divorcing from its joint venture partner Mahindra & Mahindra, would best be under the hands of Law & Kenneth.

Incidentally, Publicis handles Renault’s advertisement duties worldwide.
 
Law & Kenneth, which had lost the Skoda business, would be handling the new account from its Chennai branch.

Renault will seek to promote the mother brand as well as its individual car brands through integrated ad campaigns. 
 
The automobile major plans to launch five car models in India by 2013, including a compact car and a luxury sedan.

Renault will be firming up its media agency soon.