MAM
Law & Kenneth bags Kelvinator, Sansui creative accounts
MUMBAI: Law & Kenneth has been assigned with the creative duties of Kelvinator as well as Sansui following a multi-agency pitch.
The other agencies that too scouted for the twin account include Fortune Communications and Pickle Advertising. Saatchi & Saatchi is the incumbent agency.
The sizes of both the accounts together stand at Rs 400 million.
As part of its new mandate, Law & Kenneth will devise a 360 degree creative plan for both Kelvinator and Sansui that will include print, out-of-home, television, internet and below-the-line (BTL) activities.
The creatives for both the account will be launched in the next 2-3 weeks.
Says Law and Kenneth SVP Varinder Shah Kant, “The summer campaign for Kelvinator will be launched with a new positioning. For the Sansui account, we will be focusing on its Japanese heritage as the brand has to break the LCD TV advertising clutter.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
