MAM
Law and Kenneth launches The Create Project
MUMBAI: Independent Indian advertising agency Law and Kenneth has launched a non profit initiative called The Create Project. It is aimed at helping creators take their projects further with guidance and mentorship from those with expertise in the field.
As part of the project, creators get to share their idea through the project website and what they share is evaluated by a panel of entrepreneurs and experts who evaluate each submission. If the panel does find merit in nurturing the idea, the creator is then aided and mentored to help bring the creation to life. The Project‘s endeavour is to focus on nurturing the spirit of entrepreneurship that each creator carries and help her or him springboard from there by equipping them with the means to bring their creation to life. This process will also include methodical mentoring through the entire process – from the time the creator submits his idea to the time it comes to life.
The website of The Create Project is kept really simple and features examples of other projects from around the world to show creators the scale that The Create Project plans to work at.
The agency said, “All ideas that are sent to The Create Project will belong entirely to the creator. Everyone has the ability to create something. But often, these dreams are set aside because we don‘t know how to make them possible, or don‘t know who will help mentor and nurture what we want to create. The Create Project was born with the idea to act as a springboard for today‘s creators.”
MAM
Senjam Raj Sekhar takes the comms helm at Air India
Veteran communicator joins Tata Group airline after 5 years at Mobile Premier League.
MUMBAI: When the skies call for a fresh voice, Senjam Raj Sekhar is ready for takeoff. The seasoned communications leader has joined Air India Limited as global head of communications, stepping into a pivotal role as the Tata Group-owned flag carrier accelerates its transformation into a world-class global airline with an Indian heart.
Senjam brings a wealth of experience to the cockpit. Most recently, he spent five years as head of global communications at Mobile Premier League (MPL), steering the gaming platform’s voice through regulatory headwinds and fierce competition across six continents. His campaigns earned Platinum for Best PR Campaign at the 2023 SABRE South Asia Awards, multiple ET Kaleidoscope wins, and Fulcrum Masters of Technique Gold in 2023 and 2024. Under his leadership, MPL was named Asia Pacific Company of the Year (SABRE 2023) and South Asia Company of the Year (SABRE 2023), plus Corporate of the Year at ET Kaleidoscope in 2022 and 2023.
Before MPL, Senjam led corporate communications at Flipkart (2015–2018), where he launched Flipkart Stories, one of India’s pioneering owned-media platforms. Earlier stints include director & head of group corporate communications at Vedanta Resources (2011–2013), where he established the FTSE 100 company’s digital and social presence (ranking it sixth among FTSE 100 peers in 2012), and senior vice president at Bharti Enterprises (2005–2011), managing reputation across Bharti Airtel and its ventures in 20 countries.
He also headed communications for Samsung South West Asia (2004–2005), managed operations at Genesis Burson-Marsteller in North and East India (2002–2004), and served as account director at Weber Shandwick (1999–2002), handling high-profile accounts including McDonald’s during India’s beef crisis.
Senjam’s global sabbatical as a “Worldyatri” (2013–2015) saw him travel across 16 countries on four continents, fulfilling a lifelong dream.
Air India, under Tata stewardship, is in the midst of a massive revival fleet expansion, network growth and brand repositioning. Senjam’s appointment signals the airline’s intent to sharpen its storytelling as it competes on the world stage.
For a carrier with deep roots and high ambitions, Senjam Raj Sekhar is now the voice steering the narrative ready to turn heritage into headlines.
