Brands
Lavie becomes a multi-category brand by foraying into the new category of watches
Mumbai: Lavie, a renowned brand in the fashion and lifestyle industry, proudly introduces its latest creation: Women’s Watches. This marks Lavie’s expansion into a multi-category brand, highlighting its commitment to style and innovation. The Women’s Watches collection features elegantly designed timepieces crafted to enhance every woman’s style.
Key Information:
Price: Lavie’s Women’s Watches are priced at Rs 5,999
Availability: You can find Lavie’s Women’s Watches online on Lavie’s official website and at Lavie retail outlets nationwide.
Warranty: Each Lavie watch is backed by a one-year warranty against manufacturing defects, a promise honored by Timex-authorized service centers.
The Collection:
Lavie’s Women’s Watches collection features five exquisite designs that redefine fashion statements:
Luna: Radiate sophistication with a Rose Gold Dial and Silver Detailing.
Venus: Embrace nature’s elegance with a Leaf Patterned Dial.
Iris Classic: Capture timeless beauty with a White Dial adorned with a Flower Pattern.
Grace: Add a touch of glamor to your life with the Shimmer Dial.
Elisa: Showcase confidence and style with a Black Dial and a Rose Gold Belt.
Each watch is carefully crafted, seamlessly blending timeless aesthetics with modern functionality. Packaged in Lavie’s signature chic light pink box featuring gold-foiled letters, these watches are a testament to Lavie’s commitment to elegance.
Speaking about the new category launch Lavie CEO Ayush Tainwala expresses, “Our latest collection of women’s watches reflects our commitment to redefining fashion statements and elevating women’s style. This expansion marks a significant step in Lavie’s journey as we foray into a new category, showcasing our dedication to style and innovation. We have transformed our vision into reality by expanding into a new product category, and we’re excited to take it further, setting new standards in the world of women’s fashion.”
Lavie’s expansion into the realm of women’s watches is a testament to its unwavering commitment to style and quality. Recent funds raised by its parent company, Bagzone Lifestyles Pvt. Ltd., have paved the way for this remarkable collection. Lavie is now at the forefront of the ever-evolving fashion industry, proudly becoming a multi-category brand.
Celebrate style, innovation, and timeless beauty with Lavie’s Women’s Watches. Make a fashion statement with sophistication on your wrist.
For more details and to explore the entire collection, please visit Lavie’s website or an authorized Lavie retail location near you.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
