MAM
Lavazza assigns creative mandate to Law & Kenneth
MUMBAI: Lavazza has roped in Law & Kenneth Communications as its strategic and creative solutions agency in India.
The agency will handle the entire portfolio of Lavazza business, from coffee shops to vending services and other traditional businesses. The Italian coffee major is trying to enhance its presence and growth in its business in India
Law & Kenneth CEO and managing partner Anil Nair said “It was a big challenge for us to understand and decode each business line and the target group of Lavazza in India. We not only understood them well but took the insights to a different level for these business lines.
“We had conviction in the good understanding of the market and the target groups, based on which we recommended our strategic and creative solutions. We see our association with Lavazza as long term and we expect it will culminate into great results in the market.”
With a turnover of €1.1 billion in 2010, Lavazza is present in over 90 countries around the world with 17 billion cups of Lavazza coffee consumed worldwide, every year, the company said.
In India, Lavazza operates with different brands – Fresh & Honest Café, Barista Lavazza and Espression.
MAM
WPP appoints Mark Taylor as chief people officer in leadership reshuffle
Marie-Claire Barker moves to culture role as Cindy Rose builds new team
MUMBAI: WPP has appointed Mark Taylor as its new chief people officer, bringing in a seasoned HR leader as part of a broader leadership reshuffle under chief executive Cindy Rose, according to media reports.
Taylor succeeds Marie-Claire Barker, who will transition into a specialised role focused on performance and culture, reporting to him. The move is seen as part of WPP’s effort to sharpen its organisational structure and align talent strategy with its transformation agenda.
With more than three decades of experience, Taylor brings a diverse track record across industries including pharmaceuticals, consumer goods, retail and digital entertainment. He most recently served as chief people advisor at The LEGO Group, where he worked closely with top leadership on board and executive appointments, governance and organisational strategy.
Prior to that, he held senior HR leadership roles at Burberry and King, where he played a key role in organisational transformation and integration efforts, including the company’s alignment with Activision Blizzard. Earlier in his career, Taylor also worked with Kimberly-Clark and GlaxoSmithKline.
His cross-sector experience is expected to support WPP’s three-year ‘Elevate 28’ turnaround plan, which focuses on simplifying operations, strengthening capabilities and driving sustainable growth.
The appointment marks the second major leadership hire under Rose in a week. Recently, WPP named Anne-Isabelle Choueiri as chief transformation officer, bringing in additional firepower to execute its strategic overhaul. Choueiri previously held a senior transformation role at Estée Lauder Companies.
The leadership changes signal a clear push by WPP to blend experience with transformation as it navigates a rapidly evolving advertising landscape. With Taylor now steering the people agenda, the company appears focused on ensuring its talent strategy keeps pace with its broader ambitions.
