MAM
Lavazza assigns creative mandate to Law & Kenneth
MUMBAI: Lavazza has roped in Law & Kenneth Communications as its strategic and creative solutions agency in India.
The agency will handle the entire portfolio of Lavazza business, from coffee shops to vending services and other traditional businesses. The Italian coffee major is trying to enhance its presence and growth in its business in India
Law & Kenneth CEO and managing partner Anil Nair said “It was a big challenge for us to understand and decode each business line and the target group of Lavazza in India. We not only understood them well but took the insights to a different level for these business lines.
“We had conviction in the good understanding of the market and the target groups, based on which we recommended our strategic and creative solutions. We see our association with Lavazza as long term and we expect it will culminate into great results in the market.”
With a turnover of €1.1 billion in 2010, Lavazza is present in over 90 countries around the world with 17 billion cups of Lavazza coffee consumed worldwide, every year, the company said.
In India, Lavazza operates with different brands – Fresh & Honest Café, Barista Lavazza and Espression.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
