Brands
Lauritz Knudsen renews Mumbai Indians partnership for second year
Brand builds on strong debut to boost visibility and fan engagement
MUMBAI: Lauritz Knudsen Electrical and Automation has renewed its partnership with Mumbai Indians for a second consecutive year, aiming to build on a strong debut and deepen its connection with Indian consumers through cricket.
The extended association reflects a shared focus on performance and consistency, while giving the brand a high-visibility platform to amplify its ‘Powering a Non-Stop India’ narrative. After gaining traction in its first season, Lauritz Knudsen is now looking to strengthen recall and engagement through a more integrated presence.
As part of the partnership, the brand will continue to feature prominently across the Mumbai Indians ecosystem, including a central spot on the team jersey, digital activations and fan-focused initiatives. The second year will also see expanded on-ground integrations designed to create a more immersive and culturally relevant experience for audiences.
“This second year is critical as it builds on a strong foundation and takes the partnership forward,” said Lauritz Knudsen Electrical and Automation vice president, marketing Rajat Abbi. “Powering a Non-Stop India comes alive authentically through an association like this, both on and off the field.”
A spokesperson for Mumbai Indians added that the collaboration is rooted in shared values of resilience and high performance, with plans to create more engaging fan experiences throughout the season.
For Lauritz Knudsen, the continued tie-up signals a broader push to expand its footprint in a rapidly evolving India, using cricket’s wide reach to connect with millions.
As the partnership enters its second innings, both sides appear set to turn visibility into lasting brand impact.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
