Brands
Lauritz Knudsen renews Mumbai Indians partnership for second year
Brand builds on strong debut to boost visibility and fan engagement
MUMBAI: Lauritz Knudsen Electrical and Automation has renewed its partnership with Mumbai Indians for a second consecutive year, aiming to build on a strong debut and deepen its connection with Indian consumers through cricket.
The extended association reflects a shared focus on performance and consistency, while giving the brand a high-visibility platform to amplify its ‘Powering a Non-Stop India’ narrative. After gaining traction in its first season, Lauritz Knudsen is now looking to strengthen recall and engagement through a more integrated presence.
As part of the partnership, the brand will continue to feature prominently across the Mumbai Indians ecosystem, including a central spot on the team jersey, digital activations and fan-focused initiatives. The second year will also see expanded on-ground integrations designed to create a more immersive and culturally relevant experience for audiences.
“This second year is critical as it builds on a strong foundation and takes the partnership forward,” said Lauritz Knudsen Electrical and Automation vice president, marketing Rajat Abbi. “Powering a Non-Stop India comes alive authentically through an association like this, both on and off the field.”
A spokesperson for Mumbai Indians added that the collaboration is rooted in shared values of resilience and high performance, with plans to create more engaging fan experiences throughout the season.
For Lauritz Knudsen, the continued tie-up signals a broader push to expand its footprint in a rapidly evolving India, using cricket’s wide reach to connect with millions.
As the partnership enters its second innings, both sides appear set to turn visibility into lasting brand impact.
