Brands
Larah Opalware by Borosil unveils a new brand identity
Mumbai: Larah, the opalware brand by Borosil, has undergone a change in brand identity and positioning. The brand aims to target modern Indian women who multitask and strive to excel in every aspect of their lives.
With the theme “My Home, My Way,” Larah emphasizes women’s choices, efforts to showcase their personality and commitment to making healthy, savvy, and sustainable choices for their homes and loved ones. The brand’s new immersive experience includes a new logo featuring a deep aubergine hue, which represents self-assurance and confidence – virtues that embody today’s women.
Regarding launching the new identity and campaign, Borosil Ltd. senior general manager (marketing) Barnali Shankar said, “We are extremely excited to reposition Brand Larah. We aim to recognize modern Indian women, their values, and their commitment to their homes and loved ones. Our brand values are rooted in confidence, aspiration, and sustainable choices. We are proud to play a part in empowering Indian women and recognizing their dedication.”
In addition, the brand has reworked its packaging design to be easily identifiable while on store displays. Customers can easily navigate and get what they want, as the packaging is standardized across ranges but differentiated to cater to various styles. Larah’s new brand positioning is all about enjoying moments with its products. The brand offers a wide range of dinnerware and serveware options to suit various occasions, each providing a happy and beautiful reflection of its users’ true selves.
The brand will roll out its changes in packaging design, POS, and online digital communication, with a renewed commitment to empowering and recognizing the value of modern Indian women.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
