MAM
Laqshya writes a new chapter with fresh creative and sales leads
MUMBAI: If stories sell, Laqshya StoryWorks has just hired two men who know exactly how to turn a page. The content arm of Laqshya Media Group has welcomed creative veteran Sanjay Nandan and seasoned revenue strategist Dhruv Bhattacharya to steer its next chapter.
The appointments strengthen a vertical that aims to craft original IPs, branded entertainment and platform-friendly narratives for the digital era. Nandan steps in as creative head while Bhattacharya takes charge as national sales head, bringing creative spark and commercial savvy into a single, tightly run room.
The division will now operate under a three-member leadership block comprising Nandan, Bhattacharya and vertical lead Ravi Kudesia. The trio is expected to shape everything from long-form series to short-form digital pieces, supported by AI-driven insight and data-led planning.
Nandan arrives with more than 25 years in storytelling, editing and production. His work on ABP Network’s acclaimed documentary series Pradhanmantri earned widespread praise, particularly for its narrative depth and inventive format. He believes good content must still feel human even as technology evolves, and says the aim is to experiment boldly without losing sight of craft.
Bhattacharya brings over two decades across ABP Network, Zee Telefilms, Amar Ujala and Dainik Bhaskar. His career has centred on branded content ecosystems, custom media solutions and large-scale IP monetisation. He believes brands now want stories that live across formats and prove their impact, and sees Laqshya StoryWorks as a studio built with that expectation at its core.
Both leaders report to Laqshya Media Group director and CEO Atul Shrivastava, who said the appointments align with the rising importance of content marketing in modern brand strategy. With creative, strategic and commercial leadership sitting under one roof, the group hopes to deliver ideas that land well with audiences while still delivering business results.
With its new recruitments, Laqshya StoryWorks is gearing up to produce more ambitious, insight-led and culturally aware content, setting the stage for a busier and smarter year ahead.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
