AD Agencies
Laqshya Solutions supports Daikin Innovation to win top honors at FEPE Congress in Sorento, Italy
MUMBAI: Daikin Innovation was amongst the Top 8 Global Innovations in the ‘Classic Category’ at the Sorento, Italy FEPE Congress during June 2018. Laqshya Solutions, the OOH arm of the Laqshya Media Group initiated the first ever concept of AC Bus Stand at Delhi. The idea behind this concept was to give the common man on the street some relief from the scorching sun. Two 1- ton ac was placed inside the bus stand covered through a transparent film to easily see the road sight. The passengers could comfortably wait at the bus stand and enjoy their wait in the otherwise unbearable weather.
The most talked about Campaign made news by being the only campaign from India to be featured as one of the Top 8 campaigns at a global and prestigious platform like FEPE. The innovation was appreciated and applauded for being high on Innovative concept with a purpose. Innovation infused with technology are changing the lives of people. This activity was a perfect example of disruptive marketing and innovative thinking, where the common man did not just experience the brand but, benefitted the same during the most needed time.
Speaking on the campaign’s success at the Global platform, Mr. Atul Shrivastava, Group CEO, Laqshya Media Group said, “We are very happy that this innovative campaign of ours was one of the Top 8 in the Classic Category at the Sorento, Italy FEPE Congress. It is always a matter of great pride when your campaigns are not just appreciated by your clients but gets recognised at a global platform like FEPE.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
