Ad Campaigns
Laqshya Media & Wipro launch campaign for Chandrika
Mumbai: Laqshya Media Group, a leading player in Out of Home (OOH) advertising, is delighted to announce the resounding success of the Maharashtra launch campaign for Chandrika, the iconic handmade Ayurvedic soap with a legacy of over 80 years from the esteemed house of Wipro Consumer Care and Lighting. The campaign aimed to introduce Kerala’s market leader, Chandrika, to new markets and resonate with a wider audience in Maharashtra. Collaborating with Wipro Consumer Care and Lighting, Laqshya Media Group orchestrated an innovative campaign incorporating cutting-edge technologies and strategic approaches. The month-long campaign spread across major cities of Maharashtra with strategically positioned high-impact sites to reinforce Chandrika’s heritage and Ayurvedic goodness, elevating its position in Maharashtra while capturing the hearts of new consumers.
Laqshya’s in-house proprietary tool, SHARP, was the backbone of the campaign’s success. This powerful tool allowed the team to identify ideal locations in Maharashtra that aligned with the target audience’s preferences. Leveraging SHARP, the team meticulously measured key metrics such as reach and engagement to ensure optimal message delivery. The campaign was executed with impressive creativity, utilizing a strategic mix of formats, including Billboards, Bus Wraps, Digital screens, Railway Station Media, and Metro Media. The strategic media mix optimised budget utilisation and enthralled the audience with captivating 3D visuals that eloquently portrayed Chandrika’s rich heritage and Ayurvedic essence. The campaigns creative prominently integrates #ApneDeshkaGlow, forging a deep connection with the audience through diverse out-of-home tools while encouraging dynamic engagement across social media platforms.
Chandrika, a highly trusted brand with a rich heritage of millions of loyal customers, particularly in South India, has taken a bold step towards expanding its reach in core markets and attracting new consumers. The world’s first Ayurvedic soap, Chandrika, is now available in Maharashtra in a new pack, infused with time-tested Ayurvedic ingredients like coconut oil, sandalwood, and orange oil, providing a unique formula that effectively combats acne, dark spots, and dry skin giving its users a healthy glow. This soap is crafted with immense care over ten days, and this meticulous method has earned the unwavering trust of millions of women.
“Outdoor is a key component in our media mix as it enables us to precisely target clusters of interest and deliver the intended message. In Laqshya, we found an ideal partner who not just executes campaigns fast and at scale but also makes our executions more impactful. Their creative inputs are invaluable as they understand how to use the medium the best. Chandrika’s relaunch campaign needed very specific locations that would garner impact & excitement for the brand, and that has been delivered by Laqshya,” said Wipro consumer care and lighting CMO and head of e-commerce business Prasanna Rai.
Laqshya Solutions chief operating officer Amarjeet Hudda, added, “Collaborating with Wipro Consumer Care and Lighting on this prestigious campaign has been an incredible experience. We are proud to have contributed to Chandrika’s legacy and extend its presence to the people of Maharashtra”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
