Brands
Lancôme launches its campaign # IdôleByLancome featuring Zendaya
Mumbai: Lancôme, one of the world’s leading beauty brands, has launched its campaign #IdôleByLancome featuring Zendaya.
Speaking to women across all communities and backgrounds worldwide, Lancôme presents a resolutely feminine campaign that sheds unprecedented light on the remarkable Zendaya. As the bold and fearless ambassador of Idôle, Zendaya personifies the modern spirit of the fragrance, radiating strength and determination. In a powerful film directed by Jessy Moussalem, a wild and poetic quest unfolds, capturing the raw emotions and intense energy of a movement led by Zendaya, extending far beyond her.
Joined by three women from different directions and landscapes, they symbolize the impact of Idôle, uniting women worldwide and urging them to come together. Alone at first, they become an unstoppable force of change, conquering the world, and shaping a better tomorrow. This captivating campaign captures the very essence of Idôle – now is the time to join the ride, united together.
The launch campaign saw Lancôme strategically partnering with key opinion leaders across the country along with tapping into the Lancôme Idôle Tribe – a community of bold, fearless women across various genres who are trailblazers in their own right.
With its unique blend of extraordinary fragrance, cleanliness, freshness, and floral notes, Idôle captures the essence of elegance, inviting women across the country to embrace their individuality and seize the day. As a trailblazing brand in the beauty industry, Lancôme has consistently pushed boundaries and set new benchmarks for excellence.
Idôle, the latest addition to their olfactory repertoire, perfectly embodies the brand’s commitment to innovation, grace, and empowering individuals to embrace their authentic selves.
A symbolic design:
The Idôle bottle is not just a marvel of technical achievement but a powerful symbol. At a mere 15 mm thick, it stands as the slimmest bottle in the world to date, emphasizing its geometric structure and ideal proportions. Designed to be easily handled, the bottle effortlessly fits in the hand, its sleekness becoming familiar instantly. With glass surfaces so thin, it seems as if the fragrance is suspended in the palm, creating a magical and unforgettable sensation. The Idôle bottle represents boldness, determination, and commitment – a blank page ready to be filled with infinite possibilities and dreams. Its timeless appeal ensures it remains impervious to fleeting trends.
The creation of Idôle, a feminine adventure:
Idôle is the collective creation of three exceptional female perfumers from three different continents: Shyamala Maisondieu, Nadège Le Garlantezec, and Adriana Medina. United by their passion for fragrance and their desire to craft a universal addiction, these perfumers combined their unique talents to create the original clean accord that defines Idôle. Shyamala Maisondieu’s profound connection with nature influenced the radiant floral heart of the fragrance, where the proportions of various roses and jasmine converge to create a natural glow. Nadège Le Garlantezec’s meticulousness and adherence to perfumery traditions enabled her to find the perfect balance between patchouli and musks, resulting in Idôle’s lingering, full-bodied white chypre scent. Adriana Medina’s sparkling and spontaneous personality shines through in the fragrance’s opening allure, where invigorating bergamot enhances the juicy accents of a pear note. This close-knit collaboration birthed the first clean floral chypre on the fragrance market – a universal addiction created by women, for every woman.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
