MAM
L’Affaire, a luxury lifestyle Soiree by Godrej Group set to create a surreal experience this February
MUMBAI: L’Affaire, a luxury lifestyle platform by the Godrej Group, is back with its third edition and is all set to bring together the who’s who from across Mumbai. This unique experiential platform will offer rich experiences spanning fashion, lifestyle, music and dance performances, workshops, food and engaging conversations. L’Affaire 2019 will take place on Saturday, 02 February at The Trees, Vikhroli.
As part of the line-up, L’Affaire 2019 will have renowned fashion designer Vikram Phadnis showcase his couture line in his first show of the year. Actor and model Shibani Dandekar will be the special host for this power packed evening. L’Affaire 2019 will also mark the launch of the Godrej Food Trends Report 2019 which is a compendium of views and predictions from thought leaders of the food industry. Singers Abhijeet Srivastava & Sayantika Ghosh from Boon Castle Media & Entertainment will deliver an enthralling musical performance in the evening.
L’Affaire 2019 will witness some specially curated workshops hosted by industry maestros throughout the day. MasterChef Sarah Todd will be sharing her magic recipes in a session on traditional cooking methods with a modern twist. Acclaimed Chef Saransh Goila will inspire people to balance indulgence with fitness through his engaging session ‘Run to Eat’. Author Kiran Manral will share stories from her book ‘13 Steps to Bloody Good Parenting’ followed by a conversation with radio host and producer Hrishikesh Kannan on parenting being not an exercise in theories but learning on the job.
Joseph Radhik, India’s biggest wedding photographer and the man who captured the most widely shared images of Virat Kohli and Anushka Sharma's wedding, will conduct a workshop on photography and how to use social media meaningfully to connect with your audience. In the evening, ace photographer Jatin Kampani and Joseph will come together for a discussion on ‘Lens’ Talk About It, moderated by Shibani Dandekar.
Speaking about L’Affaire 2019, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries, said, “L’Affaire is a curated space that inspires creativity and imagination. The platform is designed for an audience that shares a universal love for discovering nuances of lifestyle. This year at L’Affaire, we aim to invoke all five senses through an eclectic blend of workshops and performances. From book reading workshops, photography masterclasses, food demonstrations, a fashion show to the launch of a food trends report curated with over 100 chefs across the country, L’Affaire 2019 will redefine the future of lifestyle.” She further added, “L’Affaire is a classic opportunity for brands to engage with audiences in a meaningful and experiential manner.”
Themed around ‘5 Senses’, L’Affaire 2019 will provide people an opportunity to explore lifestyle from the vantage points of Sight, Sound, Smell, Taste and Touch through a showcase of exclusive experiences. This gathering will witness the coming together of virtuosos, each with their own set of skills and penchant for exquisiteness. They will share their varied experiences which will touch not only the senses but even one’s soul.
In the midst of a thriving urban metropolis, Vikhroli offers a natural oasis that testifies that urban life and natural beauty can co-exist in perfect harmony. And hence a perfect destination for L’Affaire 2019!
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
