MAM
Kyoorius to offer jury tours at Advertising & Digital Awards jury session
MUMBAI: Kyoorius, in association with D&AD has announced that the 2015 Kyoorius Advertising & Digital Awards jury sessions will be open to the public. Kyoorius will offer jury tours from 29 April to 1 May, where creative professionals too can interact and learn from the jury members, through a series of Kyoorius FYIdays, which will also be held over the three days.
The 2015 Kyoorius Advertising & Digital Awards jury sessions will take place from 29 April to 2 May at Indian School of Design & Innovation at Lower Parel in Mumbai. The award show will see all jury members gathering in Mumbai to review, discuss and recognise the best work entered over an intensive session. Last year, Kyoorius opened its doors to professionals, media and the community at large to observe jury members debate over entries as well as peruse some of the most cutting edge work in advertising and digital produced. This year, it is looking at making the sessions more interactive through the Kyoorius FYIdays.
Jury tours will be offered at 10 am, 2.30 pm and 5.30 pm on 29 April, 30 April and 1 May. Kyoorius FYIdays will be led by specialist speakers on a defined subject as a series of seminars, workshops or training sessions. With a limited attendance of 80 people – Kyoorius FYIday is all set to offer a platform to interact more directly with the speaker, industry leaders, and peers.
There will be five FYIday sessions, the schedule is as follows:
Day 1: 29 April
9 – 9.45 am: Isobar China chief creative officer Tim Doherty
6 – 6.45 pm: Grey London deputy executive creative director Vicki Maguire
Day 2: 30 April
6 – 6.45 pm: D&AD deputy president and Havas Work Club creative partner Andy Sandoz
Day 3: 1 May
9 – 9.45 am: SapientNitro APAC executive creative director Andy Greenaway
6 – 6.45 pm: Made By Many co-founder Tim Malbon
Kyoorius founder CEO Rajesh Kejriwal said, “Kyoorius and D&AD are committed to providing the Indian creative community a completely neutral and transparent platform. These tours allow anyone to observe exactly what happens at the Kyoorius Awards jury sessions and be a part of the action. At the same time, we strive to create opportunities to inform and stimulate local talent. This year we’ve introduced a series of FYIdays conducted by our Advertising & Digital Awards jury members – a chance to meet and interact with some of the most respected creative minds in the world. These sessions are completely free to attend and I encourage everyone to sign up.”
MAM
Adbhoot weaves AI magic into CottonKing Aura linen campaign
Subtle AI craft brings premium linen’s texture, fall and finesse to life in cinematic film that feels tangibly real.
MUMBAI: Adbhoot has threaded the needle perfectly using AI so invisibly that the real star of Cottonking’s new premium linen range, Aura, gets to shine. The campaign, built around the insight that premium clothing isn’t merely worn but experienced, puts the fabric itself centre stage. Instead of flashy drama or exaggerated styling, every frame focuses on what truly defines Aura: its visible weave, natural drape, soft finish and effortless movement. The result feels so tactile you almost want to reach out and touch the screen.
What sets the work apart is its quiet confidence in technology. There is no “look at our AI” fanfare. Adbhoot treated the tool as a precision filmmaking instrument ensuring consistent model features, accurate proportions, natural lighting behaviour and real-world physics so the film feels polished, controlled and unmistakably premium rather than artificial.
Adbhoot, founder & creative director Vaibhav Pandit explained, “AI is powerful only when it doesn’t announce itself. For Aura, our intent was clear. The fabric needed to feel tangible, the lighting needed to behave naturally, and the model had to remain authentic throughout. We shaped AI around the brief, not the other way around.”
Cottonking director Koushik Marathe added, “With Aura, our vision was clear: to create a premium linen range that feels elevated not just in look, but in experience. Linen is a fabric of character, it breathes, it moves, and it carries a distinct elegance that can’t be replicated. This campaign captures that essence beautifully.”
The campaign marks another step in Adbhoot’s thoughtful approach to modern storytelling, innovation supports the narrative rather than stealing the spotlight. In an era when AI is often used to grab attention, this one stands out by staying quietly honest letting the linen do the talking and the craft do the work.
From weave to wind-blown drape, Aura doesn’t just look premium, it feels it. And thanks to Adbhoot’s restrained touch, viewers are left with the impression of real fabric, real movement, and real emotion rather than pixels and prompts. In the world of fashion advertising, that’s the kind of seamless finish that really leaves a mark.
