Ad Campaigns
KYOORIUS CREATIVE AWARDS ANNOUNCES ITS JURIES FOR ADVERTISING, DIGITAL AND MEDIA
MUMBAI: The Kyoorius Creative Awards is back in its 5th edition to recognize and award the best creative and innovative work in the advertising, digital and media industries. The entries will be open from 21st March 2018 to 23rd April 2018 across 20 main categories and 280 sub-categories. Advertising/digital agencies, brands, production houses, media houses, event management companies, freelancers, photographers, mobile agencies, corporates, NGOs or individuals can submit their entries. The Kyoorius Creative Awards night will be held on 1st June 2018 at The Dome, NSCI, Mumbai.
The entries will be judged by four juries; two for advertising and one each for digital and media from 14th May – 16th May in Mumbai.
The jury chairpersons are as follows:
· Arun Iyer- Chairman & Chief Creative Officer, Lowe Lintas – Advertising
· Santosh Padhi- Chief Creative Officer & Co-Founder, Taproot Denstu – Advertising
· Torie Henderson – CEO, South East Asia & India, Omnicom Media Group Asia Pacific – Media
· Kunal Jeswani- Chief Executive Officer, Ogilvy & Mather– Digital
The confirmed Jurors so far are: Bobby Pawar – Chief Creative Officer and Managing Director South Asia, Publicis Worldwide, India, Deepa Geethakrishnan – National Creative Director (HUL), Lowe Lintas, Juhi Kalia – Head of Creative Shop India & Global Brands APAC, Facebook, Kainaz Karmakar – Chief Creative Officer – Ogilvy Mumbai, Ogilvy & Mather, Kartik Iyer – CEO, Happy McGarryBowen, Kyoko Yonezawa – Creative Technologist, Dentsu Inc., Neil Cooper – Group Creative Director, Publicis.Sapient, Pradyumna Chauhan –Creative Consultant, Preethi Mariappan – VP, Executive Creative Director Emerging Experiences, Publicis Sapient, Satbir Singh – Founder & Chief Creative Officer, Thinkstr, Sidharth Rao – CEO and Co-Founder, Dentsu Webchutney, Sumanto Chattopadhyay – Chairman & Chief Creative Officer, Soho Square, Ogilvy Group, India, Swati Bhattacharya – Chief Creative Officer , FCB Ulka and Tista Sen – National Creative Director & Senior Vice President, J. Walter Thompson India
The bedrock of The Kyoorius Creative Awards has been the composition of the jury and the transparency of the jury process. With the 5th edition, Kyoorius Creative Awards will fortify its partnership with ‘The One Club For Creativity’. The jury chair for the awards is formed by leveraging One Club’s decades of expertise in the industry. The Awards will also incorporate One Club’s high-integrity judging process and proprietary back-end voting technology platform, to ensure credibility and fairness of The Award.”
Speaking about the 5th edition Rajesh Kejriwal, Founder and CEO, Kyoorius said, “The jurors at The Kyoorius Creative Awards, with their innate knowledge and experience, will contribute to this vision of acknowledging the finest original and innovative work. We look forward to hosting an insightful and rewarding event that honours the best in advertising.”
Among the many firsts globally, Kyoorius will continue with its tradition of hosting an ‘Open Jury Session,’ – the jury sessions will be open for the creative community and media professionals to attend and witness the session in process. Apart from making the entire process very transparent, the session will provide key takeaways and insights from the discussions and the entries displayed.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
