MAM
Kyoorius announces new awards categories and pricing for the 2015 Kyoorius Awards
MUMBAI: Kyoorius, in partnership with D&AD, announces new categories and pricing for the 2015 Kyoorius Advertising & Digital Awards. The new categories, based on feedback from industry members will acknowledge emerging areas in advertising and digital design that are gaining popularity.
These new categories will augment the existing roster, and serve to incorporate ever-increasing forms and mediums of creative output, both online and offline.
Rajesh Kejriwal, Founder CEO of Kyoorius, commented: “We are thrilled to announce the schedule for the 2015 Kyoorius Awards. This year we have tried to incorporate more diversity in the type of work that can be entered, in response to industry trends. We are committed to providing a completely neutral and ethical platform that recognises the very best of Indian creative talent, year after year.”
In the Kyoorius Advertising Awards, the new categories include:
– Tactical Advertising (Press & Film) – Rapid response advertising that reacts to current news and events, using popularity to generate maximum coverage.
– Branded Film Content & Entertainment
– Show Programme Promotion – Ads that promote a specific TV program, sports event, public events, etc.
– An expanded list of for direct marketing & activation, including Direct – Mail, Direct Response – Radio & Film Advertising
– Innovative Use of Radio – Work that pushes the boundaries of the radio medium
– TV & Cinema Title Sequences
As a number of social awareness campaign entries were received in the 2014 Kyoorius Advertising Awards, this year a special “Advertising for Good” category has been added specifically for such projects.
Direct response has also been added to the Kyoorius Digital Awards, to encourage work that drives a specific call to action or targets a specific audience through online banners, social media, apps, and emails.
Key dates for Advertising & Digital Awards
Call for Entries open: 2 March 2015
Call for Entries close: 10 April 2015
Jury Session: 4 – 6 May 2015
Awards Night: 29 May 2015
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
