MAM
KXIP ropes in Videocon d2h as title sponsor
NEW DELHI: Kings XI Punjab has announced that Videocon d2h has come on board as the title sponsor of the team for the upcoming season of the IPL.
The franchise earlier had a partnership with leading airlines company Emirates, which switched allegiance to Deccan Chargers this year as team sponsor.
As part of the deal, Videocon d2h logo will adorn the front of the team’s jersey. The company believes association with KXIP will provide an opportunity to further strengthen itself in North India.
KXIP COO Col Arvinder Singh said, “We are hopeful of this association as both the brands, KXIP and Videocon d2h have similar synergies as we both are young, promising and believe in keeping our fans entertained.”
Videocon d2h CEO Anil Khera said, “North India is a very critical region for Videocon d2h and more so, the Punjab market. Through this association we would like to build strong long term bonds with the extremely cricket crazy & motivated people of Punjab.”
Incidentally, Videocon Group the parent company of Videocon d2h, has been in the news to buy the team. Videocon had also for the Pune franchise of the IPL but the bidding process was re-conducted, thereby putting paid to its strategy of having an IPL franchise.
Furthermore, the franchise has roped in US Polo Association, ACC cement, Valvoline Cummins, Prayag, McDowell‘s No 1 and Kingfisher Premium as official team partner.
Other partners include Luz Cozi as official comfort partner, OCM Suitings as official suiting partner, Godrej Eon as official home appliances partner, Coca-Cola as official beverage partner, Max Healthcare as official medical partner, Big 92.7 FM as radio partner, Punjab Kesari as print partner, and Book My Show as ticketing partner.
The company had recently signed-on Miroma Sport as official licensing and merchandising partner in a six-year deal worth $50 million.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
