Ad Campaigns
Kushal’s introduces their new jewellery collection, ‘Love that Shines’ to celebrate love
Mumbai: Leading fashion & silver Jewellery brand—Kushal’s, has embraced the essence of love and elegance with the launch of their ‘Love That Shines’ jewellery collection, just in time for Valentine’s Day.
The carefully crafted 92.5 Sterling Silver Collection from Kushal’s is a perfect blend of subtlety and sparkle, representing minimalist chic design in beautiful rose gold plating, making the jewellery look exquisite. The collection includes sleek chains with modern heart and infinity symbol pendants, earrings, bracelets, and promise rings that shine in every moment. These products are also available in rose gold, rhodium and gold pigment plating.
What sets this collection apart is the stunning jewellery designs and the thoughtful digital Video Campaign (DVC) accompanying it. The campaign, aptly themed around ‘Love That Shines,’ goes beyond the glimmer of jewellery to highlight the significance of small gestures in relationships. The emphasis on acts of love and kindness between partners, from simple breakfasts to thoughtful rides to work, adds a unique dimension to the campaign, resonating with the brand’s recognition that every couple has their language of love.
While expressing the brand’s vision, Kushal’s marketing director Ankit Gulechha said, “The strength of a bond lies in the significance of small moments. We celebrate those gestures with our ‘Love That Shines’ collection this Valentine’s Day, meticulously crafted in 92.5 sterling silver. The jewellery goes beyond the aesthetics and brings you the opportunity of perfect gifting – an everlasting piece of jewellery. With durable and stylish designs symbolizing the endurance of love, the jewellery is thoughtfully priced to ensure accessibility to a wider audience, making each piece a perfect and lasting token of affection.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
