Brands
Kurta in a Hurry? Libas and Zepto Stitch Up 10-Minute Fashion Fix
MUMBAI: Who needs a fairy godmother when your new kurta shows up in 10 minutes flat? In a move that fuses style with speed, Libas has become one of India’s first fashion brands to leap into the world of quick commerce by launching on Zepto. Now live across 50 cities, including Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad, Libas’ best-selling kurta sets, co-ords, and everyday chic essentials can reach your doorstep faster than your pani puri cravings.
This snappy partnership marks a major milestone for the ultra-fast fashion brand and the 10-minute delivery app known for grocery speed. Together, they’ve turned wardrobe malfunctions and last-minute outfit panics into just another tap on your screen.
“AtLibas, we’re constantly reimagining how fashion fits into the lives of modern Indian women. Our launch on Zepto is more than just fast delivery, it’s about empowering our customers with instant access to style,no matter the occasion. We’re excited to be among the first fashion brands in India to embrace quick commerce at this scale,” said Libas founder & CEO, Sidhant Keshwani.
Zepto chief business officer Devendra Meel shared, “Our mission has always been to make lives easier, this time, we’re bringing that promise to your wardrobe. Fast fashion isn’t just a trend, it’s now a timeline and we are glad to have Libas trust Zepto to reach their customers.”
To drive home the point, the brands have rolled out a cheeky brand film capturing the familiar chaos of last-minute wardrobe dilemmas. The message? Forgot about that puja invite? Suddenly have a sangeet to slay at? Don’t sweat it Libas and Zepto have your back. And your outfit.
From planned looks to panic orders, this collab captures the pulse of today’s hyper-spontaneous generation. Because who says fashionably late is the only way to arrive?
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
