MAM
Kurkure signs Akshay Kumar as its new brand ambassador
National: Kurkure, one of India’s most loved snack brand, has notched up the quirk and humour quotient that it brings to its consumers with the introduction of leading Bollywood actor, Akshay Kumar, as its new brand ambassador. ‘Mr. Khiladi Kumar’ will be seen donning a number of fun and off-beat avatars as part of the new exciting campaign that the brand has in the pipeline to celebrate this ‘chatpata’ association.
Being the one-stop family-entertainer all through its 20-year long journey in India, Kurkure has always aimed to add a spark of ‘quirky masti’ into the everyday lives of its consumers through its wide array of delicious product offerings and innovative storytelling. Akshay Kumar is known for his dynamic persona and ‘jhatkedaar’ performances that aim to provide audiences with moments of quirk and entertainment in their daily lives. With a promise to add more fun and excitement to family-time, the brand will continue being the front-runner in terms of innovative storytelling, together with the dynamic personality of Akshay Kumar, who stands synonymous with the essence of Kurkure.
Speaking on the association, Mr. Dilen Gandhi, Sr Director and Category Head – Foods, PepsiCo India, said, “For over two decades, both Akshay and Kukure have entertained families across India and brought people together in an endearing as well as fun manner. We believe that Akshay Kumar personifies the brand tenets of Kurkure as both of them complement each other. By combining Kurkure’s chatpatapan with Akshay’s multi-faceted personality, we are confident to create a blockbuster association that will not only create non-stop humour but also deepen our engagement with the consumers.”
Sharing his excitement on coming on board as Kurkure’s new face, leading actor Akshay Kumar, said, “Kurkure for me has always been about fun and crazy times with family, and I am very excited for this association. The brand’s quirky and unconventional campaigns have stood the test of time and are remembered by one and all. I love entertaining the audience and am looking forward to adding zing and liveliness in a memorable and unique way with Kurkure”.
Staying true to Kurkure’s quirky and ‘masaledaar’ personality, the news of Akshay Kumar being on-boarded as the brand ambassador was revealed in a rather ‘hatke’ manner. Kumar was seen in a video on Instagram chanting “Twinkle, Twinkle sun na yaar, kuchh masaledaar leke aa raha hai Akshay Kumar” and posing with the Kurkure Masala Munch pack in a cheeky manner.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
