Brands
Kurkure onboards Sara Ali Khan as its brand ambassador
Mumbai: Kurkure, one of India’s snack brands, has roped in actress Sara Ali Khan as the new brand ambassador. She made the announcement with an Instagram reel that shows her in her natural element. The reel received over 50K views in just 10 minutes of her reveal!
In true Sara style, she addresses the chatter around the masaledaar collaboration with a chatpati rhyme that has everyone smiling, “Toh kal maine share ki thi ek chatpati news. Fun, masala, masti, those are your clues. It’ll take away all your blues, no matter what flavour you choose… It’s time to tell you happily, Sara is now a part of the Kurkure family.”
As a brand, Kurkure has always been the family-entertainer with light-hearted humour and fun-filled moments. With its wide array of delicious products and innovative storytelling in the past 20+ years, the brand has transformed the simplest, most mundane moments into quirky, over-the-top ones. Synonymous to the brand, Khan is known for her fun and playful persona that adds a bit of masti in the daily lives of her fans.
Speaking on the unveil, PepsiCo India associate director and brand lead – Kurkure Neha Prasad said, “Bringing her expressive and entertaining persona, Sara makes for a great addition to Kurkure’s masaledaar family! Her exuberance and cheerfulness personify the Kurkure personality, and we are sure that audiences will love her as a brand ambassador. We believe that our partnership will not only increase brand reach, but also amplify our quirky messaging.”
Commenting on her association, Khan said, “I am beyond excited to be a part of the Kurkure family! While I was growing up, I became a fan of the brand and loved watching their entertaining TVCs that kept all of us tickled. I cannot wait to be a part of the masti-filled campaigns that the brand has in store and look forward to bringing in my chatpata-pun to my darshaks and audience.”
Khan will be an active part of upcoming Kurkure campaigns and will promote the brand and products across all traditional and digital platforms in the country.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
