MAM
Kunal Joshi joins Enormous as chief strategy officer
Mumbai: Kunal will lead the strategy charge & pave the path for the agency’s vision towards strengthening strategy-first solutions.
Enormous has always been known for their sharp strategic edge, recently they won the Grand Effie’s this year showcasing their market strategic capabilities
Kunal is a veteran in the industry with over 25 years of experience. During his time he has worked in Mumbai, Dubai, Istanbul, and Singapore managing brands across global markets. Throughout his career, he has worked on brands including Unilever, Tata Motors, Axis Bank, Etisalat, and leading e-commerce brands including Flipkart and Swiggy. He has worked as a global strategy planning director on Unilever’s Dirt is Good Laundry portfolio helping make it Unilever’s largest brand globally. He has won multiple awards including Global, regional and national Effies as well as awards at Cannes and D&AD.
Kunal joins Enormous after a long innings at Lowe. On the move to Enormous, Kunal says Enormous shows remarkable agility and resilience that makes them perfectly suited to current business and marketing environments. Enormous is one of the most pedigreed Indian independent agencies with a proven track record and an enviable body of work making it a perfect place to continue growing brands and businesses in the new marketing reality. With Ashish Khazanchi at the helm, it also presents a great opportunity for me as a strategist to collaborate with one of India’s best creative leaders.
Enormous managing partner Ashish Khazanchi said, “We have been building an agency that the biggest businesses in the country will trust their brands with. We want to be a place that creates market-moving solutions for the biggest in business. Kunal, with his absolutely stellar reputation and an enviable track record, ups the game for us and all our clients. His experience on Unilever and Tata motors makes him bring a deep knowledge of markets that we’re looking to leverage for our work.”
AD Agencies
WPP appoints Hephzibah Pathak CEO of WPP Creative India
Ogilvy India chair takes charge of unified creative model in key market
NEW DELHI: WPP has appointed Hephzibah Pathak as chief executive officer of WPP Creative India, putting a local leader at the helm of its newly created creative operating model in one of its most important growth markets.
The move brings clarity to how WPP’s global restructuring will play out in India, weeks after the group unveiled WPP Creative as part of its Elevate28 strategy. The unit sits alongside WPP Media, WPP Production and WPP Enterprise Solutions, and is designed to simplify what the company previously described as an overly complex structure.
Pathak, who continues as executive chairperson of Ogilvy India, will represent all agencies under the WPP Creative umbrella in India. Her role centres on driving integration across brands, expanding capabilities and ensuring clients can tap into the network’s full talent pool without friction.
WPP said Pathak will work closely with agency brand CEOs to “enhance integration, expand capabilities, and ensure seamless client access”, while maintaining the distinct identities of its agencies.
The portfolio under WPP Creative includes leading networks such as VML, Landor, AKQA and Grey, along with Burson and its affiliated firms. Leaders across these agencies will now report into Pathak, even as each brand continues to operate independently within a unified system.
The appointment also formalises a dual-track strategy in India, preserving agency identities while accelerating collaboration. Pathak is expected to work closely with media leadership to align creative and media capabilities, reflecting growing client demand for integrated, multi-market solutions.
WPP Creative global CEO Jon Cook has described the unit as “not an agency” but an operating system that helps creative, design and PR brands work together more effectively. The group has been clear that it is not merging or phasing out legacy agency brands, instead aiming to reduce complexity on the client side.
Pathak brings nearly three decades of experience within the network, having joined in 1997 and held roles ranging from Mumbai office head to chief client officer. She made history in 2024 as the first woman to lead Ogilvy India in its 95-year presence in the country.
Her expanded mandate positions India at the centre of WPP’s Asia-Pacific strategy, with a focus on strengthening brand presence, deepening client relationships and unlocking growth in a fast-evolving market.
The appointment signals WPP’s intent to move beyond the traditional holding company model towards a more integrated, AI-enabled structure. With Pathak now steering WPP Creative India, the group appears set to test whether simpler structures can indeed deliver sharper creative outcomes.
