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KukuFM unveils charming Kuku character in exciting collaboration with Studio Eeksaurus and Madison Media Omega
Mumbai: KukuFM, the country’s biggest homegrown platform for regional audio content, spanning across 8 Indian languages and two international languages, has unveiled its new animated character through a series of Telugu language ad films.
This six-part ad film series created by Studio Eeksauru showcases the strategic positioning of the dynamic character, capturing the brand’s iconic catchphrase, “Kya baat hai!”. Kuku, the new animated character, guides listeners on an educational and entertaining journey that resonates with diverse audiences.
“Our vision is to build a truly wholesome brand that reaches every household”, said KukuFM head of brand marketing; Growth Durgesh Nandan. He further adds “Our product is consumed alone, and our brand personality is magician, hence we thought of creating a magical world of Kuku users. They are able to experience what others can’t, introducing a character which is only visible to Kuku users, communicates that well. We developed this in record time, and it has been absolute fun. We are thrilled to share the outcome.”
Studio Eeksaurus founder Suresh Eriyat added, “The idea to have a character onboard is to build a face to the audio brand, and not needing a dependency on any celebrity. KukuFM is a magical brand, and the character we built will ensure this magic stays alive and more! We had a blast working on the project. It was very refreshing, as we saw all stakeholders work on the same table from day one. Decision-making was quick, and our team loved bringing this magical script to life. It’s these kinds of projects that truly showcase the synergy possible in creative collaborations.”
Studio Eeksaurus creative producer Nilima Eriyat commented, “It has been an exhilarating experience to see this character come to life and integrate into KukuFM’s dynamic narrative. This campaign is set to redefine engagement in the digital content landscape.”
The media planning and buying for the campaign is done by Madison Media Omega to drive awareness and develop deep engagement among Telugu listeners across the state.
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
