MAM
Krishnan puts in his papers as Grey Bangalore VP, branch headPuma partners Giny & Jony to launch kidswear range in India
MUMBAI: Sportslifestyle brand Puma AG has entered into a retail collaboration with Gini and Jony to launch the Puma Kidswear range in India.
Under the agreement, Gini and Jony will retail the Puma kidswear range across its distribution and retail network in the country. Said Gini and Jony India CEO Prakash Lakhani, “We are honoured to partner with Puma as their design and quality will be a success in the Indian market where kidswear retail is a rapidly growing category.” The Puma kid‘s collection for autumn/winter 2009 is priced from Rs 399 onwards and includes a range of apparel, footwear and accessories for kids aged 4-14 years. Puma India MD Rajiv Mehta said, “Collaborating with Gini and Jony will further expand Puma‘s ability to move into a new space, escalating our reach.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
