Ad Campaigns
KreditBee launches ‘Jagruk Rahein, Cyber Smart Banein’ campaign
Mumbai: KreditBee, one of India’s fintech platforms, has announced the launch of its new brand campaign, ‘Jagruk Rahein, Cyber Smart Banein’. The campaign aims to raise awareness about online fraud and encourage individuals to follow safe practices while transacting digitally.
The videos in the campaign revolve around an elderly couple having discussions around the various modus operandi used by cyber frauds to dupe individuals. It explains the tactics used by scammers wherein individuals compromise their CVV or other personal details, and fall prey to fake apps and fake collection agents, among others.
The ‘Jagruk Rahein, Cyber Smart Banein’ campaign is targeted towards all the citizens of the country that carry out digital transactions. It will help motivate citizens to stay vigilant by keeping them informed about how to detect cyber fraud attempts and stay safe.
KreditBee CMO Ishan Bose said, “With the rise in adoption of digital payments and banking, there has been a huge spike in online fraud in the last few years. In order to address this problem, the ‘Jagruk Rahein, Cyber Smart Banein’ campaign will guide individuals to transact in a safe and secure manner. As one of the leading digital lenders, it is our endeavour to educate customers against such unscrupulous activities and work towards achieving freedom from cyber fraud.”
The 40-day long integrated campaign includes digital amplification of ads and creatives across social media platforms like Twitter, Facebook, Instagram, LinkedIn and YouTube. It will be leveraged via teaser posts, films, contests, and more.
Link of the first film:
The series of 3 films (2 will be out in the coming weeks) are designed by Unigage and produced by STOM Productions.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
