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Kratos, the mobile adtech company launches Kuberplay,
MUMBAI : Kuberplay, an SDK-based service, offers a solution for app developers to monetize their applications, retain users and enhance consumer experience by empowering mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements.
India with around 300,000 app developers is the second largest Android developer community in the world and with the average mobile app usage in India growing by at least 131%, India has outpaced the global growth rate in app development. The app development has created about 75,000 direct jobs in India, and has the potential to reach 600,000 over a period of time. However, monetisation of app development remains a challenge. Over 70% of app developers close shop because of inability to monetize their apps.
Kuberplay will help app developers monetize their app, especially the customers who access only the free component of the app, desire the complete app but are unable to buy the app because they are expensive. The global purchase of in-app purchase is only 2%; through Kuberplay this can increase up to 10% helping them towards financially viable business models. By integrating Kuberplay into their app the revenue of an App Developer in consumer premium space can increase by 25 to 30%.
Says Upal Pradhan, Founder and CEO, Kratos “Kuberplay, will change the game for app developers, and this will be the impetus for an evolution in mobile app development. The mobile has become a part of individual’s life management, and there is considerable development happening and possible through creation of new apps. We are happy to contribute towards this, as it will unleash the creativity and innovation, that earlier faced the challenge of monetisation. As a company, we have always been innovative in using our competencies in technology and our deep understanding of the mobile ecosystem to create platforms that provide a win- win scenario for all. We are hoping for this to be a complete game changer for the mobile app ecosystem.”
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Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
